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Differentiating Logos and Identity

We hear a lot about the terms above, logo, brand, identity, the face of the company and so on...

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We have a lot of interpretations and conceptions about Logos...

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Differentiating Logos and Identity

We hear a lot about the terms above, logo, brand, identity, the face of the company and so on. We often hear the notion that a logo is a company or organisations identity. But, do we really know the exact meaning of those terms, when we refer!

We might be working in the same brand or company, but, not in the same field. Sometimes even people in similar fields have the misconception of thinking that all the above terms are same and they represent the same term.

But, in reality, they are entirely different entities that aim to represent one common entity. We discuss those and shed some light with some more clarity. Read on below to know the clearer meaning of each term.

What is a logo?

A logo is a representation or identification of a business or company or organisation in the simplest form. It can be using texts, icons or any other forms, with the only intention of identifying a business from the crowd.

The logo is ‘NOT’ a brand, nor an “identity” as a whole. The logo is one of the many visual media used to represent a business or an organisation or company.

What is Brand?

Brand can’t be explained briefly. There are a lot of things that need to be mentioned to clarify about this term. Well, in the simplest form we put it like this: Brand is a perception that is bestowed to an organisation by the audience or the general public. We use the term brand, only when it’s getting more common among the public.

Identity:

Identity is the visual aspects that are part of the whole ‘brand’ created for the organisation. It’s another form of visual representation. Identity is again created for the purpose of identifying the organisation, but with more detailed information.

In the example of humans we have many parts to differentiate a human from the mammal class, similarly to identify a business from others, we have certain characteristics that only pertains to the organisation.

We hope you are now pretty clear of ‘what’ these 3 are, and would never mix each one to create a common definition. If all the 3 were to be the same, we hope there wouldn’t have been a necessity to create so many terms, give them a meaning, in general, and in particular. They have different roles to perform, but with one single unit as the destination.

Differentiating Logos and Identity

We hear a lot about the terms above, logo, brand, identity, the face of the company and so on. We often hear the notion that a logo is a company or organisations identity. But, do we really know the exact meaning of those terms, when we refer!

We might be working in the same brand or company, but, not in the same field. Sometimes even people in similar fields have the misconception of thinking that all the above terms are same and they represent the same term.

But, in reality, they are entirely different entities that aim to represent one common entity. We discuss those and shed some light with some more clarity. Read on below to know the clearer meaning of each term.

What is a logo?

A logo is a representation or identification of a business or company or organisation in the simplest form. It can be using texts, icons or any other forms, with the only intention of identifying a business from the crowd.

The logo is ‘NOT’ a brand, nor an “identity” as a whole. The logo is one of the many visual media used to represent a business or an organisation or company.

What is Brand?

Brand can’t be explained briefly. There are a lot of things that need to be mentioned to clarify about this term. Well, in the simplest form we put it like this: Brand is a perception that is bestowed to an organisation by the audience or the general public. We use the term brand, only when it’s getting more common among the public.

Identity:

Identity is the visual aspects that are part of the whole ‘brand’ created for the organisation. It’s another form of visual representation. Identity is again created for the purpose of identifying the organisation, but with more detailed information.

In the example of humans we have many parts to differentiate a human from the mammal class, similarly to identify a business from others, we have certain characteristics that only pertains to the organisation.

We hope you are now pretty clear of ‘what’ these 3 are, and would never mix each one to create a common definition. If all the 3 were to be the same, we hope there wouldn’t have been a necessity to create so many terms, give them a meaning, in general, and in particular. They have different roles to perform, but with one single unit as the destination.